UNITE
Contemporary representation of historic roots
The brief for this project was to create a start-up identity for a holistic gym. My immediate focus was on diversity and inclusion aspects often overlooked in many fitness spaces.
Unite was created to be a safe, welcoming environment for people of all sexualities, races, body types, and backgrounds to enjoy fitness without judgement. The visual language draws inspiration from diversity itself and the sense of movement and energy experienced at Unite.
Unite was created to be a safe, welcoming environment for people of all sexualities, races, body types, and backgrounds to enjoy fitness without judgement. The visual language draws inspiration from diversity itself and the sense of movement and energy experienced at Unite.
